Social media is key for every business. One of the first steps to figuring out how to use social media in your business is finding the right platforms to focus on. You need to figure out which platforms you need to be paying attention to the most. If you are having difficulties choosing, here are some of the simple steps you can follow before jumping in.
Steps For Choosing The Right Social Media Channels:
Figure Out Where Your Customers Are Spending Time
The most important thing to do is figure out where your customers are spending the most time. You need to figure out what your target customer’s persona is. Once you have the persona, you will be able to narrow down your search based on demographics and more. This can give you a lot of actionable data to figure out where to focus your efforts. You’ll be able to see what social media channels they are using the most. For instance, if you are primarily targeting the younger generation, you may be looking at leveraging TikTok as it’s a platform geared towards them. This can help you maximize your efforts by targeting the right demographics with your social media efforts.
Look At Your Competition
What you need to do is take a peek at your competition. You want to look to see where your competition is focusing the most. You also want to look to see where they are experiencing the most success. From there, you’ll have the chance to drill down on the platforms that are well optimized for your target market. You can leverage the channels they are using with success and use them as a shortcut for optimizing your strategy.
As soon as you’ve learned where your customers are located and figured out how to reach them, you can start to optimize your content for them.
There are prominent researchers and experts in the field that have said your content needs to have a delicate balance between brand building and sales activation.
Your content needs to build your brand. It needs to push your brand forward. Your branding content should cast a wider net. It needs to bring new audiences to the mix. It should include your core messaging and it should reach out to prospects. Your content should demonstrate what your business/brand does and what you’re all about. A great brand that achieves this with its content is Outdoor Voices. They do a great job of building out their brand and selling their products with it.
Set Some Goals
Once you have a good idea of where your customers are living and where they are spending the majority of their time online, you will be able to set some actionable goals. You want to set measurable and attainable goals. The goals need to be all about engagement and other core metrics and not about conversions. When your social media following hasn’t been established, you haven’t gained the trust of your audience. Because of this, you cannot expect to convert sales at a high rate. Begin with core metrics like engagement and the growth of your following before anything else.
The Best Social Media Marketing Strategies For Ecommerce Businesses
As soon as you’ve selected the right channels for your business, you’re going to want to focus on your core social media content strategy.
Instead of going out there and putting out random content left and right, you want to personalize it and optimize it for your audience. It needs to speak directly to your audience. It should be highly relevant, actionable, and informative. If this all seems too complicated for you then just get in touch with a digital marketing agency and they will sort all your marketing needs for you.
To deliver the right personalized content to your social media channels, you will want to leverage some basic strategies. Here are a few of them:
Listen To Them
The most important thing you need to do is listen to your audience. You need to pay attention to what everyone is saying about your brand. Pay attention to what they are saying about your competition. These things matter. You need to track these conversations and figure out what the general sentiment is about both your brand and your competition. It can give you plenty of clues to push your content strategy further.